Marketer by Day

Marketing with soul. Strategy with edge.

I’m a global marketing leader with over a decade of experience driving growth at the intersection of brand, performance, and digital transformation.

My experience spans adtech, luxury, beauty, and global media networks. I’ve built and scaled campaigns, teams, and systems for both startups and Fortune 500 companies around the world.

I was part of the early team at Unruly, helping grow it into one of the UK’s biggest tech exits. From there, I led digital marketing and e-commerce strategy at Jimmy Choo and L’Oréal, before stepping into global leadership roles at WPP and Publicis Media, where I shaped marketing transformation, martech integration, and strategic frameworks for some of the world’s biggest brands.

My work ranges from tactical execution to long-term vision. I’ve driven full-funnel strategies, architected digital ecosystems, and helped embed data-informed creativity across teams.

Now, I’m at an inflection point. I’m open to building something from the ground up, returning to the heart of brand-building, or stepping into a leadership role where clarity, creativity, and purpose converge.

  • Publicis Groupe NYC | Global Director, Performance Marketing
    2023 – Present

    EssenceMediacom NYC | Group Director, Performance Strategy Lead @ Google
    2022 – 2023

    L’Oréal Malaysia | Digital Director, Head of Digital & E-Commerce
    2017 – 2020

    Pixability EMEA | Strategic Development Director
    2014 – 2016

    Unruly Media | Group Head – Creative & Client (Global)
    2009 – 2013

    Jimmy Choo Couture London | Marketing & Press Assistant
    2007 – 2009

  • Awards & Recognition 

    Bronze Effie - Most Engaged Community (2018)

    Gold Effie - Best Products & Services (2018) 

    Cannes Lions 2013 - ‘Thought Leader for Creativity’

    Judge & Presenter

    Asia Pacific Mobile Excellence Awards 2018

    Thought Leadership: 

    Panelist, Social Media Week London 2015

    Panelist, New York Internet Week 2013

    Guest writer, Social Media Today

    Quoted on Forbes, CMO Today, Campaign, AdAge

  • 2024 - Present

    Columbia Business School Executive Education

    Chief Marketing Officer program

    2018 – 2019  

    Massachusetts Institute of Technology (MIT)

    Digital Transformation: From AI and IoT to Cloud, Blockchain, and Cybersecurity

    2015

    University of Washington

    Computational Neuroscience (Coursera)

    2009

    London College of Fashion, University of the Arts London

    Fashion Buying & Merchandising

    2004 – 2007 

    University of Exeter, UK 

    B.Ed (Hons) English & Physics (audited)